Ever heard of an Instagram AI influencers? If not, it’s high time you discover the top AI influencers on Instagram.
In short, an AI instagram model is created by a computer (often with an AI software). The character is then given a personality and acts as an influencer on Instagram.
Unlike their human counterparts, AI influencers are available 24/7, can collaborate globally without limitations, and bring a novel, futuristic edge to brand collaborations.
Why should you care?
The rise of Instagram AI influencers has been meteoric, with brands, fans, and industries taking notice. According to a 2023 survey conducted by the Influencer Marketing Factory, 60% of respondents admitted to have used a virtual influencer.
That's a very large audience with a ton of potential.
New AI technology has made it easy to create new AI influencers. They can now be created by following a few simple steps.
Top 10 AI influencers on Instagram in 2025 👇🏼
Lu do Magalu – @magazineluiza
Lil Miquela – @lilmiquela
Imma – @imma.gram
Aitana Lopez – @fit_aitana
Kyra – @kyraonig
Shudu Gram – @shudu.gram
Kenza Layli – @kenza.layli
Rozy Gram – @rozy.gram
Lalina – @viva_lalina
Sena Z – @sena.zaro
Lu do Magalu – @magazineluiza
Lu do Magalu, also known as "Lu," tops the list of AI influencers on Instagram and highlights the growing significance of virtual influencers in marketing.
She was introduced already in 2003 as the voice of Magazine Luiza's e-commerce platform and has since become a cultural icon in Brazil.
With ~7.4 million followers on Instagram, Lu is now the world's most-followed AI influencer on the platform.
Her content spans from unboxing videos to product reviews and software tips, resonating deeply with a vast audience.
Beyond her digital persona, Lu blurs the lines between the virtual and real worlds, collaborating with artists and brands in tangible, impactful ways.
Lil Miquela – @lilmiquela
Meet Miquela Sousa, better known as Lil Miquela, tops the list of virtual influencers on Instagram.
She is a real digital darling, a creation of Trevor McFedries and Sara DeCou, coming from Downey, California.
With ~2.5 million followers on Instagram, her influence is undeniable.
She burst onto the digital scene in April 2016 and quickly became a cultural phenomenon. Her achievements include being named among Time Magazine's "25 Most Influential People on the Internet."
With a budding music career, she has popular singles like "Not Mine" and a collaboration with Baauer titled "Hate Me."
Miquela also enjoys a prolific fashion career, having worked with brands like Prada and even launching her own clothing line.
Below is an example of Lil Miquela’s collaboration with BMW. She has also worked with Alexander McQueen and Timberland.
Imma – @imma.gram
Japan introduces the world to Imma, an AI generated influencer on Instagram that represents "the now".
Created by Tokyo's ModelingCafe, Imma embodies modern Japanese aesthetics with her signature pink bob haircut. Her eclectic interests range from fashion to films, making her a blend of diverse cultures.
With hundreds of thousands of Instagram followers, Imma's influence transcends borders. Brands across the world want to collaborate with this AI model girl.
Below is an example of Imma’s collaboration with Magnum. She has also worked with Lenovo and Ikea.
Aitana Lopez - @fit_aitana
Spain's pioneering AI influencer, Aitana Lopez, has made a significant impact with her unique pink-haired persona and interests in fitness and gaming.
Managed by The Clueless, Aitana boasts a rapidly growing Instagram account.
Known for her engaging content and virtual presence, she is redefining the boundaries between digital creation and real-world influence.
She is also successfully monetizing her exclusive content to her followers on Fanvue - an online platform used by content creators and some of the top AI influencers.
Below is an example of Aitana's collaboration with Nike. She has also worked with Bershka, Oysho and Victoria Secret.
Kyra – @kyraonig
Kyra's digital aura on Instagram is nothing short of mesmerizing. Elegantly curated, her posts offer a window into a world where art, technology, and human essence converge.
Her creator's vision, combined with the power of AI, has given birth to an influencer who resonates deeply with her followers.
With each post, Kyra tells a tale of the future, of what's possible when we blend human creativity with technological prowess. In a realm where the virtual often mirrors reality, Kyra stands as a testament to the beauty of digital creation.
Shudu Gram – @shudu.gram
Shudu Gram is a digital supermodel from South Africa.
James Wilson, the founder of The Diigitals Agency, is the creator of Shudu. James is a fashion photographer and created Shudu almost by accident, while he was trying out 3D modelling after becoming frustrated with his latest hobby, hand-painting Barbie dolls. It’s from these dolls that Cameron gained his inspiration to create Shudu.
Shudu's existence challenges the traditional norms of modeling, proving that beauty and influence can exist beyond the tangible.
Each of her posts on Instagram is a masterpiece, capturing the imagination of countless admirers worldwide. As AI continues to shape our world, Shudu Gram stands as an icon of the limitless potential it holds in redefining industries.
She is clearly one of the top AI Instagram models.
Below is an example of Shudu's collaboration with Anex Baby and Smiley. This partnership celebrates positivity and progressive parenting, marking the 50th anniversary of the Smiley brand with style and impact.
Kenza Layli – @kenza.layli
Kenza Layli is Morocco's first AI influencer. She is also the winner of Miss AI 2024.
With over 200k followers on Instagram, Kenza has made quite the name for herself.
Created by Meriam Bessa at Phoenix AI, she aims to uplift Moroccan and Muslim women in tech with her AI instagram model.
Her content includes fashion, beauty, and travel posts that celebrate Moroccan heritage.
She combines traditional Moroccan culture with modern digital art.
Rozy Gram – @rozy.gram
South Korea's Rozy Gram has made waves in the digital space, cementing herself as one of the best AI influencers, especially among Gen Z.
She is the creation of Sidus Studio X, a visual creative production studio based in Seoul, South Korea.
Roza's ability to express a wide array of emotions has won her the title "GamSeong JangIn," which stands testament to her "expression expertise."
Despite her digital origins, she's been recognized extensively by media outlets, showcasing the potential of AI in the world of influencers. Notably, her impressive estimated earnings through sponsorships reach an astounding $2 million, redefining the worth of virtual entities.
Below is an example of Rozy'ss collaboration with American Tourister. She has also worked with Calvin Klein and Chevorlet.
Lalina - @viva_lalina
Lalina is an elegant AI Instagram model from France. She has a classy and sophisticated style. Her content focuses on a mix of beauty, travel, and fashion.
Lalina participated in Miss AI 2024, where she got second place, underpinning herself as one of the best AI influencers.
Sena Z - @sena.zaro
Sena Zaro is the first AI travel influencer on Instagram. There she shares her travel experiences from countries like Morocco, Maldives and Mexico.
Sena is created by BRACAI and Cenizaro Hotels & Resorts. She posts stunning travel visuals, practical travel tips and cultural insights.
Sena Z redefines travel marketing by blending AI storytelling with real-world destinations, making travel content more engaging and accessible.
Recent updates
We have removed K/DA (@kda_music) and Thalasya (@thalasya_) from the article since they haven't been active since 2020. We have also remove Qai Qai (@realqaiqai) since they are quite inactive and a bit different to the other AI influencers in this article (not a digital avatar that resembles a human influencer).
This way, we try to keep our list of top AI influencers on Instagram as relevant as possible.
Get your own AI influencer
As you explore the fascinating world of AI influencers on Instagram, why not consider creating your own AI personality for your brand?
There are several benefits to creating your own virtual influencer. It's a new way of promoting your brand where you keep full control over the messaging and visuals. It's also low-cost compared to human influencers.
Our AI influencer process consist of four simple steps:
Create a backstory of AI influencer
Establish the content strategy
Create content
Execute promotional activities
Want our help? Simply send us an email to get started.
Ethical considerations of AI influencers
The rise of AI influencers also bring ethical considerations.
One of the most obvious ones is transparency. It is important for followers to know whether they are following a real person or a computer-generated AI influencer. This clarity is important not only for the authenticity of the influencer but also for the trustworthiness of the content they produce, especially since AI influencers often draw inspiration from actual individuals.
Moreover, is is important to uphold standards of responsibility, ensuring that the creators behind these virtual personas are as accountable for their actions as their human counterparts. Unlike human influencers, who face direct public scrutiny, the teams behind AI influencers may not always be visibly accountable.
In conclusion, as AI influencers continue to reshape the digital marketing landscape, addressing these ethical challenges is imperative to ensure a fair, transparent, and responsible ecosystem for both users and creators.
Future of AI influencers
As we look ahead, the future of AI influencers appears to be an interesting growth segment. While nobody knows the future, here are our key predictions for the space:
Increased Number of Influencers: AI technology is lowering entry barriers, enabling more people to become influencers. This includes those preferring anonymity, thus diversifying influencer personas and content.
Brand-Created AI Influencers: Advancements in AI will enable brands and agencies to create tailor-made AI influencers, such as an AI climber for a climbing brand, further expanding the influencer market.
Reduced Costs: The proliferation of AI influencers will likely drive down the costs of influencer services due to increased supply.
Emphasis on High-Quality Content: As the influencer landscape becomes more crowded, uniquely engaging and nuanced content will become crucial for standing out.
Differentiation by Human Influencers: Real influencers may start labeling themselves distinctly to differentiate from AI influencers, creating a clear distinction in the market.
Integration in Various Industries: The emergence of sophisticated digital personalities will see AI influencers becoming more integral across industries like fashion and gaming, offering novel ways for brands to engage with audiences.
Ethical and Real-world Considerations: With this growth, balancing ethical considerations and the blend of virtual and real-world interactions will be crucial.
The trajectory of Instagram AI models suggests a dynamic and evolving field, one where technology and human creativity will continue to intersect in fascinating ways.
Monetization of Instagram AI influencers
AI influencers are becoming an attractive place for monetization and brand collaborations, thanks to their rising popularity. Let’s explore the various avenues for monetization:
Brand collaborations and sponsored content: AI influencers can collaborate with brands for sponsored content. Their ability to creatively integrate brand messages into their content makes them attractive partners for promotions and competitions. Their collaborations range from sponsored posts to major advertising campaigns, with top-tier AI influencers commanding rates as high as $10,000 per post.
Affiliate marketing: AI influencers can be used to promote products with affiliate links. By adding affiliate links in their posts, they earn commissions on sales, providing a seamless integration of products into their digital narrative.
Private label: Leveraging their distinct digital personas, AI influencers can launch private label brands, offering merchandise like clothing or digital art. This strategy not only diversifies revenue streams but also strengthens their connection with fans through tangible products.
Entry into the music industry: AI influencers are making waves in the music industry, not just by signing record deals but also by producing AI-generated music. This unique approach to music creation and virtual concerts opens up new monetization channels.
As brands recognize the unique value of AI influencers, the importance of maintaining transparency and authenticity in these partnerships becomes very important. These collaborations must build trust with the audience to ensure the enduring success of marketing campaigns.
In conclusion, the monetization potential for AI influencers is vast and varied, marking them as a significant and innovative force in the digital marketing realm.
Conclusion: AI influencer Instagram
In an age where the line between the virtual and the real continues to blur, Instagram AI models offer a glimpse into the limitless possibilities of technology.
They are not just redefining the ways in which we perceive personalities but are also carving a niche in the world of branding, entertainment, and even activism. With their global reach, round-the-clock presence, and unique appeal, these digital trendsetters are not only challenging traditional norms but also broadening horizons.
As AI continues to evolve and become more sophisticated, the world of influencers is bound to expand and diversify, with more nuanced digital personalities offering fresh and innovative perspectives.
FAQ
What is an AI influencer?
AI influencer, also known as virtual influencers, is a digitally created personality made by artificial intelligence. This type of influencer only exists in the digital realm, often with a focus on social media platforms, where they engage with audiences, promote brands, and create content, much like their human counterparts.
How are AI influencers created?
Are AI influencers real?
Who creates AI influencers?
How do brands benefit from collaborating with AI influencers?
Do AI influencers have emotions?
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