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Meet Kenza Layli - @kenza.layli

Updated: Jul 16

Morocco's first AI influencer - and Miss AI 2024

Kenza Layli, first AI Instagram model from Morocco

Kenza Layli is from Morocco, and the winner of Miss AI 2024


She has over 200,000 followers on Instagram.


But she is not real. She is one of the top AI influencers on Instagram.


Let's dive into Kenza's world and see what makes her amazing.



Background of Kenza Layli

Kenza Layli, known as @kenza.layli on Instagram, is a new kind of influencer. She was created by Meriam Bessa at Phoenix AI to help Moroccan and Muslim women in tech. Since she appeared, Kenza has touched many hearts by sharing content that lifts women up and celebrates Moroccan traditions.


Kenza was made to shake up influencer marketing. She gives brands a fresh way to connect with audiences by combining cultural pride with modern appeal.



Snapshot of Kenza’s Instagram profile

On Instagram, Kenza showcases her cultural heritage and modern lifestyle through high-quality images. She promotes Moroccan culture through fashion, beauty, and travel posts.


Here are some examples:


Moroccan lifestyle:


Moroccan fashion:


Travel posts (here in Berlin):


Winner of Miss AI

Kenza made history by becoming the winner of Miss AI, a beauty contest for AI influencers.


She was chosen over 1,500 contestants from around the globe.


The contest, organized by Fanvue, judged participants on three main criteria:

  • Beauty: Contestants were judged on classic pageantry aspects like beauty, poise, and unique answers to questions such as "If you could have one dream to make the world a better place, what would it be?"

  • Tech: Points were awarded for skill and implementation of AI tools used to create digital masterpieces, including prompts, output, and visual details around hands, eyes, and backgrounds

  • Social clout: AI creators were assessed based on engagement numbers with fans, audience growth rate, and use of other platforms like Instagram



Get your own AI influencer

An AI girl on Instagram

As you explore the fascinating world of AI influencers on Instagram, why not consider creating your own AI personality for your brand?


There are several benefits to creating your own virtual influencer. It's a new way of promoting your brand where you keep full control over the messaging and visuals. It's also low-cost compared to human influencers.


Our AI influencer process consist of four simple steps:

  1. Create a backstory of AI influencer

  2. Establish the content strategy

  3. Create content

  4. Execute promotional activities


Want our help? Simply send us an email to get started.

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